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From Purpose to Practice: One-Day Business Owner Training
Transform your business vision into actionable strategy in just one day. Walk away with a complete brand framework, core values, mission statement, and implementation plan that would typically cost $15,000+ in consulting fees.
What you'll walk away with
Walk away with a comprehensive set of completed frameworks and action plans worth over $15,000 in consulting value. Unlike typical workshops that deliver inspiration without implementation, you'll leave with concrete tools ready to deploy in your business immediately.
Brand Foundation
  • Core values + behavior alignment map
  • Golden Circle + mission statement
  • BrandScript and positioning statement
  • Complete archetype profile
Operational Excellence
  • SIPOC process map
  • Brick (CORE-Act) definition
  • Weekly WIN + stoplight report
Leadership Growth
  • 90-day action plan
  • Personal leadership commitment
  • Implementation timeline
Framing the Day
Start your transformation journey with a clear roadmap for the day. We'll set expectations and introduce the powerful Forge system that aligns your vision with execution - the missing link in most business frameworks.
Through an engaging icebreaker, you'll connect with fellow business owners and clarify the specific results you want to achieve. Each participant receives a comprehensive printed workbook containing all the essential templates you'll use throughout the day.
Time Investment
8:30 - 5:30 PM, setting the foundation for your transformation
Materials Provided
Comprehensive workbook with proven templates and frameworks
Interactive Format
Connect with like-minded business owners in a collaborative environment
Core Values Discovery + Application
Uncover the authentic core values that drive your business decisions and culture. This foundational session goes beyond typical values exercises to create actionable alignment between what you believe and how your organization operates.
Through our proprietary Core Values Exercise from the ForgeForge Workbook, you'll identify not just aspirational values, but the principles you actually live by. The Leadership Culture Reflection helps bridge the gap between stated values and daily behaviors.

Discover Values
Identify authentic personal and organizational principles
Assess Alignment
Find gaps between stated values and lived behaviors
Create Systems
Develop rituals, rewards and decision frameworks
The Golden Circle + Mission & Purpose
Discover the power of Simon Sinek's Golden Circle framework (Why ā†’ How ā†’ What) to articulate your business purpose in a way that resonates with both customers and team members. This session bridges the gap between abstract values and concrete mission.
Through guided exercises, you'll map your business within the Golden Circle framework and craft a compelling mission statement using proven Forge prompts. This clarity becomes the foundation for all your marketing and operational decisions.
WHY
Your purpose, cause or belief that inspires action
HOW
The unique approach that differentiates your business
WHAT
The products or services you offer to the market
Brand Positioning + BrandScript
Transform your business messaging with powerful frameworks that clarify your unique market position. Learn how to articulate your differentiators and brand promise in ways that resonate with your ideal customers.
Using the renowned StoryBrand framework, you'll position your customer as the hero and your business as the guide. This session delivers practical tools to craft messaging that converts across all your marketing channels.
Character
Your customer as the hero
Problem
The challenge they face
Guide
Your business as the solution
Plan
Clear path to success
Lunch + Networking
Recharge and build valuable connections during our networking lunch. This isn't just a breakā€”it's an opportunity to discuss morning insights with fellow business owners, exchange ideas, and form potential collaborations.
The relationships you build during this time often become ongoing sources of support, inspiration, and business opportunities long after the workshop ends. Come ready to share your business challenges and victories in a relaxed setting.
Meaningful Connections
Build relationships with like-minded business owners facing similar challenges
Idea Exchange
Share insights from morning sessions and gather feedback on your concepts
Refreshment
Enjoy a curated lunch that keeps your energy high for afternoon sessions
Archetypes Deep Dive
Discover the psychological power of brand archetypes in this immersive two-hour session. Learn how the 12 universal character patterns (Lover, Hero, Sage, etc.) create emotional resonance with your audience and differentiate your business from competitors.
Through guided exercises, you'll identify your primary and secondary archetypes, map your current and aspirational brand identity, and analyze competitor positioning. This framework transforms abstract brand concepts into actionable marketing direction.
Walk away with a complete archetype profile and narrative that will guide all your future marketing decisions, from visual identity to messaging tone.
From Vision to Execution
Bridge the gap between high-level strategy and daily operations with practical execution tools. Learn how to identify the critical "bricks" or core activities that drive business growth, and map key processes using the powerful SIPOC framework.
Discover how to implement accountability through Stoplight reports and WIN/AIM metrics that keep your team focused on what matters. This session transforms abstract business goals into concrete daily actions.
Implementation Planning + Leadership Lens
Transform insights into action with a structured implementation plan. Learn the difference between transformational and transactional leadership, and how to apply principles of Extreme Ownership to drive daily progress toward your vision.
Using Forge's proven 90-day framework, you'll create a practical roadmap that breaks down your biggest goals into manageable actions. This session ensures the day's insights translate into real business transformation.
90
Day Plan
Structured roadmap with clear milestones
1
Leadership Shift
Commit to one transformational habit
3
Key Metrics
Focus areas for measuring progress
Your Complete Business Transformation Toolkit
Walk away with a comprehensive set of completed frameworks and action plans worth over $15,000 in consulting value. Unlike typical workshops that deliver inspiration without implementation, you'll leave with concrete tools ready to deploy in your business immediately.
Brand Foundation
  • Core values + behavior alignment map
  • Golden Circle + mission statement
  • BrandScript and positioning statement
  • Complete archetype profile
Operational Excellence
  • SIPOC process map
  • Brick (CORE-Act) definition
  • Weekly WIN + stoplight report
Leadership Growth
  • 90-day action plan
  • Personal leadership commitment
  • Implementation timeline
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